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| Tudor possessed all of the same ingredients a Rolex |
The "people's" offspring of the brand with the crown in its logo has armed itself with attractively styled sports watches in the fight for consumers' attention. The watches' proverbial solidity and respectable quality were always the combat instruments used in this ongoing battle, and now the look has become just right to match. The best sales argument for Tudor watches was always their direct relation to Rolex. Conceived right from the beginning as the "second" brand to attract customers in a financial class below the typical Rolex customer, Tudor possessed all of the same ingredients a Rolex did - at least on the outside. The most important difference from the mother brand
was already inherent in the 1940s when the first Tudor Oyster reached the market: Nestled in the water-tight screwed-in Oyster case, well protected from prying eyes, there ticked not a Rolex manufacture caliber, but a standard movement supplied by Ebauches SA, today's ETA. "Standard" is certainly a word to be careful with, as Tudor watches outfitted thusly are absolutely precise.
The company still places value today on the fact that the modified automatic and quartz calibers by ETA are "especially made for Tudor," and the movements' rates certainly do speak for careful adjustment.
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The Le Locle company's motto seems to have always been to change with the times, not to follow other developments, but rather to set trends and offer practical products of higher quality that are also attainable for customers with less income.
Tissot has always caused sensations with unusual new products. The 1969 Sideral model, whose case was made of fiberglass, a material used in watchmaking for the first time, was received in a more reserved manner by the consumer, even though it was simultaneously understood as an innovation in watch concepts. In 1971 the Sytal and Idea 2001 models were issued, both featuring see-through cases in which ticked a movement made almost completely of plastic, The company presented its now-legendary Rock Watch featuring a
granite case in 1985. And in 1988 the Pearl Watch, made of mother-of-pearl, entered the market, followed by the Wood Watch, consisting of Bruyere wood, the following year. This company from Le Locle seems to always have its finger on the technological pulse of time, as the current T- Touch model illustrates. Tissot is one of the most successful brands within the Swatch group. Almost two million watches have been sold worldwide via a dense distribution net of about 20,000 retail shops. This brand is today what it has always has been:
An important ambassador of the Swiss watch industry, embodying the Helvetian trade's most impressive features: continuity, versatility, and quality.
Tissot's recently chosen tagline, "Innovators by Tradition," sums it up nicely: For 150 years Tissot has stood for innovation, unusual ideas, and an inventive spirit.
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Tudor Watch Company
Rolex Watch U.S.A. Inc.
665 Fifth Avenue
New York 10022
United States
Tel : +1 212 758 7700
Fax : +1 212 980 2166
http://www.tudorwatch.com
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