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| Tissot is one of the most successful brands within the Swatch group |
There is hardly another brand that has been able to unite so many aspects of watch production as Tissot. On one hand, while other producers had already said good-bye to the production of pocket watches many years ago, these conventional tickers were always to be found in Tissot's collection and still have their own place there today. On the other hand, there have always been pieces in the collection such as the current sales magnet for the brand:
The ultra-modern T- Touch has a contact sensor that poses as the watch's crystal, the touch of which not only controls the functions of the quartz movement, but also the precision performances of the compass, altimeter, thermometer, and alarm clock.
During the long history of the brand, one that celebrated its 150th anniversary in 2003, this model variety has become tradition, the poles representing absolutely no contradiction to each other. The company has always striven to utilize technical developments and introduce modern production methods, during its history frequently surprising competitors and customers with new products normally never believed possible of a brand who also carried "old¬fashioned" pocket watches and conservative "communion watches."
A somewhat more intense study of the company's history reveals that Tissot has always been one of the most innovative manufacturers, not afraid in the least to introduce the use of plastic watch movements for wristwatches long before this taboo had officially been broken. With the manufacturing of plastic watch movements, it was Tissot who cleared the path for injected plastic in watch production, a process that just a bare decade later would make the greatest success in the history of the watchmaking industry possible: Swatch.
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The Le Locle company's motto seems to have always been to change with the times, not to follow other developments, but rather to set trends and offer practical products of higher quality that are also attainable for customers with less income.
Tissot has always caused sensations with unusual new products. The 1969 Sideral model, whose case was made of fiberglass, a material used in watchmaking for the first time, was received in a more reserved manner by the consumer, even though it was simultaneously understood as an innovation in watch concepts. In 1971 the Sytal and Idea 2001 models were issued, both featuring see-through cases in which ticked a movement made almost completely of plastic, The company presented its now-legendary Rock Watch featuring a
granite case in 1985. And in 1988 the Pearl Watch, made of mother-of-pearl, entered the market, followed by the Wood Watch, consisting of Bruyere wood, the following year. This company from Le Locle seems to always have its finger on the technological pulse of time, as the current T- Touch model illustrates. Tissot is one of the most successful brands within the Swatch group. Almost two million watches have been sold worldwide via a dense distribution net of about 20,000 retail shops. This brand is today what it has always has been:
An important ambassador of the Swiss watch industry, embodying the Helvetian trade's most impressive features: continuity, versatility, and quality.
Tissot's recently chosen tagline, "Innovators by Tradition," sums it up nicely: For 150 years Tissot has stood for innovation, unusual ideas, and an inventive spirit.
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Tissot Watch Company
Chemin des Tourelles, 17
P.O. BOX 399
2400 Le Locle
Suisse
Phone: +41 32 933 31 11
Fax: +41 32 933 33 11
http://www.tissot.ch
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