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| Paul Picot Swiss Watches |
In 1976, during the middle of the toughest crisis the Swiss watch industry ever had to face, when many historic names went under, one of the newest companies for haute horlogerie was created. This firm was born of the will to save the rich tradition of the Swiss watch industry and let its true values once again come to light. The conventional customs of watchmaking were threatening to fall into disrepair, qualified masters of the craft were
disappearing from the workplace, and the once¬fascinating atmosphere of the watchmakers' workshops had given way to the industrial hustle and bustle of anonymous trade names. For company founder and president Mario Boiocchi, the only chance for the survival of European watch culture was to rediscover quality and precision. While Japanese and American competitors forced the Swiss watch industry to make compromises in order to
please the demands of mass consumption, Paul Picot chose to walk a different path.
Although the market called for futuristic design and electronic technology, Paul Picot entered it with fine gold cases and mechanical watch movements. In the years to follow, it was
sporty, elegant collections such as the unique Mediterranee and the first chronographs 4888 and 4889 that opened the market for them. The models U-Boot, Plongeur No.1, and Le Chronographe sealed the success, and the Atelier, Technicum, and Firshire collections have already begun to write chapters of watch
history all their own.
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The diver's watch Le Plongeur has developed into an evergreen for Paul Picot. Featuring a unidirectionally rotating bezel outfitted with polished, angular numerals in relief on a granular background and an additional gripping edge, this powerful watch is just as elegant as it is practical, and just as attractive as it is robust - not every functional diver's watch needs to look like an iron lung. The middle ring made of hardened plastic that had originally served to reduce friction between the bezel and the case now serves an aesthetic purpose with its yellow signal coloring. In this way the Plongeur C-Type has evolved into a yacht club cult classic over the years.
Paul Picot is more than just a big name in the art of watchmaking. It stands for the philosophy put into actual practice in the company's Le Noirmont workshops. A distinct sense of beauty and perfection, the mastery of all horological techniques, and an experienced eye are only some of the secrets that make up the uniqueness and excellence of the watches of Paul Picot.
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Paul Picot
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