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| Hublot Watch |
When many watch companies today tout the idea of using rubber on every possible (and impossible) part of their watches and try to sell it as the innovation of the year, one man just sits back with a satisfied smile on his face. This man began using rubber straps on his watches in the 1980s, long before anyone else had ever dreamed of doing it: Carlo Crocco, founder of the brand with the meaningful name MDM - Montre des Montres (watch of all watches).
The Hublot (French for porthole) watch line resulted from a refusal to be like everyone else. Carlo Crocco, born into a Milanese watchmaking family, had the opportunity to study and compare the collections of countless brands for many years. He noticed that even among the more exclusive brands (or particularly so) caution and conformity were generally the rule. And so it was that the aesthete, beginning with the simple principle of "nothing unnecessary, no repetition, but beyond the fickle trends of fashion," started off on his quest.
It was not easy to find a form that, on the one hand, broke with old traditions, and on the other would be seen in a favorable light when judged on the basis of classical criteria. The nature of the watch, after all, was to be unobtrusive and suitable for all occasions and any wardrobe.
In the end, the watch became a porthole; or did the porthole become the watch? Twelve screws through the bezel not only ensured that the watch was completely watertight, but they also replaced the need for hour markers on the dial, which now stood out round and plain as the main focus of attention. The more the project took shape, the more it became clear that a watch of unparalleled aesthetic beauty had been created: the Hublot.
Only the strap remained to be designed, which, in Carlo Crocco's opinion, could be made neither of leather (too short-lived) nor of metal (too common). One day the solution hit him in the eye. A sketch he was looking at depicted the Hublot with a simple matte black strap.
In the end, the rubber material that unfolded after three years of development was simple, black, flexible, and corrosion-, sweat-, abrasion-, and waterproof. In addition to all this, it was extremely tear-resistant because of the steel fibers woven into the material.
The most simple is not always the most obvious. But it is often the most long-lasting. Even if some realize that much later than others.
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Hublot Watch
MDM of America, Inc.
500 Cypress Creek Road West, Suite 430
Fort Lauderdale, FL 33309
Tel.: 1-800-536-0636
Fax: 954-568-6337
www.hublot.com
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