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| Daniel Roth Watches |
The decision of a brand to design its products, packaging, or shapes in an individual manner and maintain the invented design regardless of contemporary trends is - alongside perfect quality - a key to sales success. This is why there are products whose forms are instantly recognizable. Some things are just so strikingly obvious that they don't even need a logo on them. Their silhouettes are enough for the consumer to be able to associate them with the brand. The unmistakable Coca-Cola bottle is one of these objects. The VW Beetle was most certainly one as well. And anyone who has ever been to Spain and seen the outline of a giant tin bull along the hills of the highway will know that Osborne brandy is being advertised here.
In the world of luxury watches there is a man who has also achieved having his products directly recognized by their shape: Daniel Roth. Ever since the master watchmaker brought his first watch onto the market in 1990, he has
been one of the greats to grace the luxury industry.
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Roth, who developed a love for timepieces at his grandfather's watch store in Nice, finally decided to cease merely producing unusual watches and make his own name into a brand. Roth had previously worked at Jaeger-LeCoultre in Le Sentier and Audemars Piguet in Le Brassus, where he had made a name for himself as a designer of especially flat watch movements.
Master watchmakers had been constructing complicated watches long before Daniel Roth decided to make his own timepieces. However, industry insiders were quickly impressed not only by the fact that Roth's watches contained movements of excellent quality with original complications and extra displays created especially by the master, but also by the fact that all cases emanating from his production ¬both for women's and men's models - bore an interesting,
standard shape, a shape with no equal up to that point, a true innovation, the creation of which took about two years.
Today it is easy to see that all that work was worth it. The case shape makes this brand, now belonging to the Bvlgari group, unmistakable. Roth's watches are neither cornered nor round nor oval. It doesn't matter which movement or which complication the master uses, the case shape remains the same, although it does vary in dimension and material. Something else that has stayed the same is the great deal of horological competence of the brand and the first-class production of the products.
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